Transform Scientific Expertise into Commercial Success
Bench to Business
A 12-Week Coaching Program for PhD Scientists, Field Application Specialists, Technical Sales Teams, and Business Development Professionals who are customer-facing in Life Science Markets.
Key Benefits
Accelerated Ramp Time
Our program significantly reduces the time it takes for new hires to become productive, ensuring quicker integration into your commercial team.
Enhanced Confidence
Participants gain the confidence needed to engage effectively with clients, improving the quality of their interactions and outcomes.
Professional Commercial Teams
We help build a more professional and scalable commercial team, equipped to handle the challenges of the life sciences market.
What Makes Bench to Business Different than other coaching?
1. It is built for life science companies
The examples, buyer personas, objections, sales cycles, and account planning exercises are specific to companies selling into scientific and research markets.
2. It is led by an experienced life science commercial executive
Steve Manobianco brings direct experience helping life science companies grow revenue, build sales teams, improve CRM execution, recruit partners, and commercialize products and services.
3. It uses real accounts, not generic role plays
Participants apply the coaching to live accounts, active opportunities, and real customer situations.
4. It includes manager alignment
Managers are involved at kickoff, midpoint, and capstone so the coaching translates into measurable behavior change.
5. It connects coaching to pipeline
The program is designed to improve discovery, account planning, CRM discipline, stakeholder mapping, and commercial execution.
Why Steve Manobianco and PSG Life Sciences?
Led by Stephen Manobianco, Managing Director of PSG Life Sciences, this 12-week executive coaching and go-to-market development program is designed specifically for companies selling products, services, instruments, reagents, diagnostics, software, informatics, and contract research solutions into pharma, biotech, academic, government, and preclinical research markets.
Steve brings more than 25 years of life science sales, marketing, business development, commercialization, and executive leadership experience. He has led and advised commercial teams across genomics, preclinical services, reagents, kits, CROs, CDMOs, diagnostics, instruments, and research technology companies. That direct industry experience is what makes Bench to Business different from generic sales training.
Program Implementation
1
Initial Assessment
We begin with a comprehensive assessment to understand your team’s current capabilities and identify areas for improvement.
2
Customized Coaching
Our tailored coaching sessions focus on real-world scenarios, ensuring participants apply what they learn directly to their roles.
3
Ongoing Support
After the program, we provide continued support to reinforce learning and ensure sustained improvements.
Program Pricing
Our 12-week 1-on-1 coaching program for scientists transitioning into customer-facing roles.
1 Scientist – $3000
Team of 2 – $5400
Team of 3 or more – Contact us for pricing
Who Should Sponsor Bench to Business?
Bench to Business is ideal for executive leaders focused on boosting revenue and enhancing commercial skills within their teams. CEOs and Presidents will find value in reducing ramp times and increasing revenue predictability. Chief Commercial Officers and VPs of Sales can enhance their teams’ ability to manage accounts and improve forecast accuracy. Heads of HR, Talent, and Learning Development will appreciate the structured development path for scientists transitioning to customer-facing roles. Investors and Board Members can ensure their portfolio companies achieve professional commercial execution efficiently.
Is Your Scientific Talent Ready for the Commercial World?
Evaluate Your Team's Commercial Readiness
Determining whether your scientific team is prepared to transition into commercial roles is crucial for business success. Our program is designed to bridge the gap between bench expertise and business acumen, ensuring your team is equipped to handle customer-facing challenges effectively.
Our comprehensive assessment will help identify areas where your team can improve, focusing on enhancing their ability to engage with clients, manage accounts, and contribute to revenue growth. Let us guide your scientists in becoming confident commercial professionals.
Schedule Your Discovery Call Today
Connect with Steve Manobianco to explore how the Bench to Business program can align with your company’s goals. This personalized call will help you understand the program’s benefits and how it can transform your scientific talent into commercial leaders.