PSG LIFE SCIENCES

There’s a reason why talk about life sciences marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to omnichannel demand gen, the shift to Rev Ops from siloed...

STOP SELLING TO SCIENTISTS! The adage "You don’t sell to scientists… They Buy!" encapsulates a profound insight into today’s world of scientific marketing, sales, and business development. In the realm of research and innovation, the traditional dynamics of sales and...