PSG’s insights
What Is the Best CRM for Small and Midsize Life Science Companies? HubSpot vs. Salesforce (2026)
12 Questions Life Science Founders, CEOs, and Commercial Leaders Ask When Choosing a CRM for a Product or Service Company Most “best life sciences CRM” lists are written for global pharma: field forces calling on physicians, regulated sample distribution, and...
How PSG Life Sciences Accelerates Commercial Value Creation in Private Equity-Backed Life Science Companies
13 Questions PE Operating Partners Ask About Commercial Value Creation in Life Science Tools, CRO/CDMO, and Diagnostics Portfolio Companies Private equity has become one of the most active sources of capital in life science tools, reagents, CRO/CDMO services, genomics...
Why Pre-Revenue Biotech Tool Companies Need a Commercialization Partner Before They Have Revenue
How founders of reagent, kit, assay, instrument, and software tool companies use commercial strategy to raise their next round and reach first revenue faster. Most biotech tool companies are founded on a genuine technical advance: a more sensitive assay, a cleaner...
Key Factors in Choosing a Biotech CRM
What to evaluate when your commercial model runs on both direct and distributor sales, as well as a long, scientific buying cycle.Choosing a CRM is one of the highest-leverage commercial decisions an early biotech makes, and one of the easiest to get wrong because...
What to Look for in a Life Sciences CRM Partner
A practical guide to evaluating CRM implementation partners for complex scientific sales cycles, including strategy, integration, and the part everyone underestimates: adoption. Most life sciences companies choosing a CRM partner end up talking to a marketing agency....
The Growth Engine Most Life Science Companies Ignore: Customer Referrals
Why referrals and customer mobility, not brand marketing alone, drive new-account growth in life science markets, and how to build the ask into your sales playbook, battle cards, and CRM automation. When I led commercial efforts at GENEWIZ, we made a deliberate bet:...
30 Questions you need to answer, before choosing a CRM system for your Preclinical Life Sciences and Biotech Company!
What CRM Is Best for Preclinical Life Sciences and Biotech Companies? Quick answer: HubSpot, configured by PSG Life Sciences, is the best CRM for preclinical life sciences and biotech companies because it connects marketing, sales, pipeline tracking, and revenue...
Top 10 Conferences Genomic Researchers Should Be Attending
What are the top 10 conferences genomic researchers should be attending? For genomic researchers, the best conferences are not just places to hear talks. They are where new sequencing technologies, sample-prep workflows, computational methods, disease applications,...
The ROI of Fractional Commercial Leadership
The biggest advantage of fractional leadership is return on investment. Companies gain access to executives with decades of experience at a fraction of the cost of a full-time hire. Fractional leaders also bring: External perspective Industry networks Proven...
The Role of Sales Process in Life Science Growth
A defined sales process is essential for scaling a life science business. Organizations must standardize how they: Identify prospects Conduct discovery calls Deliver proposals Close deals Companies that implement structured processes consistently outperform those that...
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