PSG’s insights
The Headline Read “U.S. healthcare technology giant Change Healthcare has confirmed a cyberattack on its systems”.
The Headline Read “U.S. healthcare technology giant Change Healthcare has confirmed a cyberattack on its systems”. Change Healthcare is one of the largest healthcare technology companies in the United States and handles patient payments across the U.S. healthcare...
HubSpot VS Salesforce Marketing Cloud Engagement (Pardot)
We often hear that the pain of switching marketing and CRM platforms outweighs the benefits made by the switch. Well, we are here to debunk that age-old myth. Our team moves life science, biotech, and pharma companies from clunky legacy software to HubSpot every day,...
Reassessing Biotech Representation: Is BIO Still the Answer?
In the dynamic world of biotechnology, where progress is measured in breakthroughs and innovation is the currency of success, the role of industry associations is critical. These organizations serve as the collective voice of the industry, advocating for policies and...
A preclinical product and service company selling into both academic and industry was looking to increase their ROI from tradeshows and events.
Case Study: A preclinical product and service company selling into both academic and industry was looking to increase their ROI from tradeshows and events.
Case Study: A leading global reagent company makes a digital transformation; data is the gap!
Case study: A leading global reagent company makes a digital transformation; data is the gap! Our Customer, one of the leading suppliers of bio-reagents was preparing to expand their sales and marketing department. Before upgrading to HubSpot CRM, Sales, and...
Part 2 – How Omnichannel Marketing and Sales Strategies Can Boost Your Biotech Service Business
We are back with part 2 of How Omnichannel Marketing and Sales Strategies Can Boost Your Biotech Service Business. Part 1 discussed the benefits of omnichannel, now in part 2 I will discuss what you will need to successfully implement this strategy. Implementing an...
Part 1 – How Omnichannel Marketing and Sales Strategies Can Boost Your Biotech Service Business
If you are a biotech service provider, you know how competitive and challenging the market can be. You need to stand out from the crowd, attract and retain customers, and deliver high-quality services that meet their needs and expectations. But how can you achieve all...
Maximizing Efficiency and Growth: The Benefits of HubSpot CRM for Life Sciences Service and Product Companies
In the competitive life sciences “picks and shovels” space, companies are constantly seeking ways to streamline their operations, enhance customer relationships, drive sustainable growth, and maximize their return on marketing and sales investments. Customer...
Top 5 Trends in Life Science “Picks and Shovels” Marketing, Sales, and Business Development
Introduction The life sciences industry is constantly evolving, driven by advances in technology, changing customer preferences, and the need to stay competitive in a dynamic market. In this fast-paced environment, marketing, sales, and business development...
Unlocking the Power of Life Science Fractional Commercialization Services: Elevate Your Marketing, BD, and Sales Efforts!
In the ever-evolving realm of life sciences services and products, commercialization, and market success is paramount. To stay competitive and thrive, companies often find themselves juggling numerous demands and challenges. This is where PSG Life Sciences Fractional...
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