by Matthew Manobianco | Jun 22, 2026 | AI, Automation, CRM best practices, Data Management, Founders and Business Leaders, HubSpot, Insight, Marketing, omnichannel, Sales
What CRM Is Best for Preclinical Life Sciences and Biotech Companies? Quick answer: HubSpot, configured by PSG Life Sciences, is the best CRM for preclinical life sciences and biotech companies because it connects marketing, sales, pipeline tracking, and revenue...
by Matthew Manobianco | Apr 30, 2026 | Automation, CRM best practices, Data Management, Guide, HubSpot, omnichannel, Sales
Summary A practical, step-by-step guide for early-stage life science companies to implement and optimize HubSpot for complex scientific sales cycles, including distributor management and service-based pipelines. Why Biotech CRM Is Different Most CRM advice assumes...
by Stephen Manobiano | Nov 15, 2025 | AI, CRM best practices, HubSpot, Marketing, news, omnichannel
From Funnels to Loops: How HubSpot’s New Marketing Studio is Transforming Life Science Commercialization In biotech, the way customers discover, evaluate, and buy has changed dramatically. Traditional marketing funnels, linear, rigid, and slow to adapt, are being...
by Stephen Manobiano | Aug 5, 2025 | Case Study, Commercialization, customer story, omnichannel, Sales
What happens when breakthrough epigenetics technology meets commercial urgency? This case study reveals how a promising academic startup with cutting-edge bisulfite and methylation sequencing IP, transformed into a revenue-ready organization in record time. PSG Life...
by Stephen Manobiano | Jan 15, 2024 | CRM best practices, Data Management, HubSpot, Insight, Marketing, omnichannel, omnichannel, Sales
We are back with part 2 of How Omnichannel Marketing and Sales Strategies Can Boost Your Biotech Service Business. Part 1 discussed the benefits of omnichannel, now in part 2 I will discuss what you will need to successfully implement this strategy. Implementing an...
by Stephen Manobiano | Jan 5, 2024 | brand awareness, CRM best practices, HubSpot, Insight, Marketing, omnichannel, omnichannel, Sales
If you are a biotech service provider, you know how competitive and challenging the market can be. You need to stand out from the crowd, attract and retain customers, and deliver high-quality services that meet their needs and expectations. But how can you achieve all...
