by smanobianco | Mar 23, 2026 | ABM, Insight, Marketing
Account-based marketing (ABM) is particularly effective in the life sciences. Instead of broad marketing campaigns, ABM focuses on targeting specific companies or research labs. For example, companies may target: Cell therapy companies Gene therapy developers Academic...
by smanobianco | Mar 19, 2026 | Insight, Marketing, Sales
Many companies over-invest in sales and under-invest in marketing. However, marketing should play a critical role in defining: Target markets Customer personas Product positioning Strong marketing programs generate qualified leads and educate the market about...
by smanobianco | Jan 15, 2026 | Insight, Marketing
Most nurture campaigns fail for one simple reason: they push products before earning trust. In life sciences, buying decisions are slow, technical, and rarely made by a single person. Whether you’re selling reagents, CRO services, capital equipment, or platforms, your...
by smanobianco | Dec 17, 2025 | brand awareness, event, Insight, Sales, tradeshows
Life science conferences, whether ADLM, ASHG, BIO, PEGS, or a niche scientific meeting, are expensive in both time and money. Registration fees, travel, and days away from the lab or office add up quickly. Yet most attendees still approach these events passively:...
by smanobianco | Dec 12, 2025 | Insight, Marketing, omnichannel
Life science researchers are some of the most sophisticated and overloaded readers in any industry. They receive countless emails from reagent suppliers, CROs, CDMOs, publication platforms, equipment vendors, software tools, and conference organizers. To earn...
by smanobianco | Nov 18, 2025 | business development, Fractional, Insight, Marketing, Sales
Marketing, Business Development, and Sales Acceleration, Without Fixed Overhead. In today’s biotech and life science markets, capital efficiency is necessary.Funding cycles are longer, sales cycles are slower, and investors demand traction before term sheets. Yet the...
