by Matthew Manobianco | Aug 5, 2024 | ABM, Guide, HubSpot, Marketing
WHAT IS ACCOUNT-BASED MARKETING (ABM) “Account-based marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.” -HubSpot Complete our...
by smanobianco | Jun 28, 2024 | data enrichment, Insight, omnichannel
The Headline Read “U.S. healthcare technology giant Change Healthcare has confirmed a cyberattack on its systems”. Change Healthcare is one of the largest healthcare technology companies in the United States and handles patient payments across the U.S. healthcare...
by smanobianco | Jun 11, 2024 | Automation, CRM best practices, customer story, HubSpot, Insight, Marketing, Sales
We often hear that the pain of switching marketing and CRM platforms outweighs the benefits made by the switch. Well, we are here to debunk that age-old myth. Our team moves life science, biotech, and pharma companies from clunky legacy software to HubSpot every day,...
by smanobianco | Jun 5, 2024 | business development, Insight, Marketing, Sales, tradeshows
In the dynamic world of biotechnology, where progress is measured in breakthroughs and innovation is the currency of success, the role of industry associations is critical. These organizations serve as the collective voice of the industry, advocating for policies and...
by smanobianco | Apr 23, 2024 | brand awareness, customer story, data enrichment, Data Management, Insight, omnichannel
Tradeshows and events are one of, if not the best place to find qualified and ready-to-buy prospects. However, with so many events, it is difficult to know which ones are a bust and which will be fruitful. Our client would previously attend tradeshows without using a...
by smanobianco | Mar 19, 2024 | customer story, data enrichment, Data Management, Insight, Marketing
Case study: A leading global reagent company makes a digital transformation; data is the gap! Our Customer, one of the leading suppliers of bio-reagents was preparing to expand their sales and marketing department. Before upgrading to HubSpot CRM, Sales, and...
