by smanobianco | Nov 15, 2025 | AI, CRM best practices, HubSpot, Marketing, news, omnichannel
From Funnels to Loops: How HubSpot’s New Marketing Studio is Transforming Life Science Commercialization In biotech, the way customers discover, evaluate, and buy has changed dramatically. Traditional marketing funnels, linear, rigid, and slow to adapt, are being...
by smanobianco | Nov 11, 2025 | business development, Commercialization, Fractional, Marketing, news, Sales
In the fast-paced world of life sciences, early-stage and growing companies often face a critical gap, not in innovation, but in leadership. They have strong scientific foundations, but lack the senior commercial expertise needed to turn potential into performance....
by smanobianco | Sep 9, 2025 | customer story, news, Press Releases
Transforming DNA Methylation Analysis with Next-Generation Bisulfite Conversion Developed in Professor Chuan He’s lab at the University of Chicago, Ellis Bio is advancing the field of epigenetics with next-generation bisulfite conversion technology. Their SuperMethyl™...
by smanobianco | Sep 5, 2025 | AI, CRM best practices, HubSpot, news
This month, Salesforce’s CEO announced another round of layoffs, thousands of employees, many of them in customer-facing roles. For a company that built its empire on being the system of record for customer relationships, the irony is hard to miss: cutting customer...
by smanobianco | Sep 4, 2025 | CRM best practices, HubSpot, news
HubSpot has always positioned itself as the all-in-one platform for marketing, sales, and service. But in 2025, it’s taking a major leap forward with Workspaces, AI-powered, role-specific dashboards designed to help teams cut through noise and focus on the actions...
