by smanobianco | Mar 31, 2026 | CRM best practices, Data Management, HubSpot, Insight
Commercial success in the life sciences increasingly depends on data visibility and execution discipline. A well-configured CRM system like HubSpot enables companies to track critical commercialization metrics such as: Number of discovery meetings Proposal conversion...
by smanobianco | Apr 23, 2024 | brand awareness, customer story, data enrichment, Data Management, Insight, omnichannel
Tradeshows and events are one of, if not the best place to find qualified and ready-to-buy prospects. However, with so many events, it is difficult to know which ones are a bust and which will be fruitful. Our client would previously attend tradeshows without using a...
by smanobianco | Mar 19, 2024 | customer story, data enrichment, Data Management, Insight, Marketing
Case study: A leading global reagent company makes a digital transformation; data is the gap! Our Customer, one of the leading suppliers of bio-reagents was preparing to expand their sales and marketing department. Before upgrading to HubSpot CRM, Sales, and...
by smanobianco | Jan 15, 2024 | CRM best practices, Data Management, HubSpot, Insight, Marketing, omnichannel, omnichannel, Sales
We are back with part 2 of How Omnichannel Marketing and Sales Strategies Can Boost Your Biotech Service Business. Part 1 discussed the benefits of omnichannel, now in part 2 I will discuss what you will need to successfully implement this strategy. Implementing an...
by smanobianco | Dec 11, 2023 | Automation, CRM best practices, Data Management, HubSpot, Insight, Marketing
In the competitive life sciences “picks and shovels” space, companies are constantly seeking ways to streamline their operations, enhance customer relationships, drive sustainable growth, and maximize their return on marketing and sales investments. Customer...
by psgwebmaster | Nov 14, 2023 | Automation, CRM best practices, Data Management, HubSpot, Insight, Marketing, Sales
Introduction The life sciences industry is constantly evolving, driven by advances in technology, changing customer preferences, and the need to stay competitive in a dynamic market. In this fast-paced environment, marketing, sales, and business development...
