by Matthew Manobianco | Jun 11, 2026 | brand awareness, event, Insight, Marketing, omnichannel, tradeshows
What are the top 10 conferences genomic researchers should be attending? For genomic researchers, the best conferences are not just places to hear talks. They are where new sequencing technologies, sample-prep workflows, computational methods, disease applications,...
by Stephen Manobiano | Dec 17, 2025 | brand awareness, event, Insight, Sales, tradeshows
Life science conferences, whether ADLM, ASHG, BIO, PEGS, or a niche scientific meeting, are expensive in both time and money. Registration fees, travel, and days away from the lab or office add up quickly. Yet most attendees still approach these events passively:...
by Matthew Manobianco | Dec 12, 2024 | brand awareness, Insight, tradeshows
Exhibiting at biotechnology tradeshows can be a valuable opportunity for companies to showcase their innovations, connect with potential partners, and generate leads. However, these events also present several challenges and pitfalls that can undermine your efforts if...
by Stephen Manobiano | Apr 23, 2024 | brand awareness, customer story, data enrichment, Data Management, Insight, omnichannel
Tradeshows and events are one of, if not the best place to find qualified and ready-to-buy prospects. However, with so many events, it is difficult to know which ones are a bust and which will be fruitful. Our client would previously attend tradeshows without using a...
by Stephen Manobiano | Jan 5, 2024 | brand awareness, CRM best practices, HubSpot, Insight, Marketing, omnichannel, omnichannel, Sales
If you are a biotech service provider, you know how competitive and challenging the market can be. You need to stand out from the crowd, attract and retain customers, and deliver high-quality services that meet their needs and expectations. But how can you achieve all...
