by Matthew Manobianco | Jun 11, 2026 | brand awareness, event, Insight, Marketing, omnichannel, tradeshows
What are the top 10 conferences genomic researchers should be attending? For genomic researchers, the best conferences are not just places to hear talks. They are where new sequencing technologies, sample-prep workflows, computational methods, disease applications,...
by Stephen Manobiano | Feb 13, 2026 | Commercialization, news, tradeshows
SLAS Boston is expensive. Booth space. Freight. Travel. Hotels. Sponsorships. Swag.For many life science companies, the total investment quietly creeps into six figures. The real question executives should be asking right now isn’t: “How was the show?” It’s: Did it...
by Stephen Manobiano | Dec 17, 2025 | brand awareness, event, Insight, Sales, tradeshows
Life science conferences, whether ADLM, ASHG, BIO, PEGS, or a niche scientific meeting, are expensive in both time and money. Registration fees, travel, and days away from the lab or office add up quickly. Yet most attendees still approach these events passively:...
by Stephen Manobiano | Aug 5, 2025 | business development, Case Study, customer story, tradeshows
How a Biotech Startup Unlocked $3M+ in Pipeline Opportunities Without Hiring a Sales Team When a Boston-based enzyme engineering startup needed to convert breakthrough science into revenue but lacked a sales strategy, process, or pipeline, they turned to PSG Life...
by Matthew Manobianco | Dec 12, 2024 | brand awareness, Insight, tradeshows
Exhibiting at biotechnology tradeshows can be a valuable opportunity for companies to showcase their innovations, connect with potential partners, and generate leads. However, these events also present several challenges and pitfalls that can undermine your efforts if...
by Stephen Manobiano | Jun 5, 2024 | business development, Insight, Marketing, Sales, tradeshows
In the dynamic world of biotechnology, where progress is measured in breakthroughs and innovation is the currency of success, the role of industry associations is critical. These organizations serve as the collective voice of the industry, advocating for policies and...
