by smanobianco | Jun 11, 2026 | brand awareness, event, Insight, Marketing, omnichannel, tradeshows
What are the top 10 conferences genomic researchers should be attending? For genomic researchers, the best conferences are not just places to hear talks. They are where new sequencing technologies, sample-prep workflows, computational methods, disease applications,...
by smanobianco | Apr 30, 2026 | Automation, CRM best practices, Data Management, Guide, HubSpot, omnichannel, Sales
Summary A practical, step-by-step guide for early-stage life science companies to implement and optimize HubSpot for complex scientific sales cycles, including distributor management and service-based pipelines. Why Biotech CRM Is Different Most CRM advice assumes...
by smanobianco | Apr 9, 2026 | Commercialization, Fractional, Insight
The biggest advantage of fractional leadership is return on investment. Companies gain access to executives with decades of experience at a fraction of the cost of a full-time hire. Fractional leaders also bring: External perspective Industry networks Proven...
by smanobianco | Apr 8, 2026 | Commercialization, Insight, Sales
A defined sales process is essential for scaling a life science business. Organizations must standardize how they: Identify prospects Conduct discovery calls Deliver proposals Close deals Companies that implement structured processes consistently outperform those that...
by smanobianco | Apr 7, 2026 | CRM best practices, HubSpot, Insight
Implementing HubSpot successfully requires more than installing software. It requires aligning people, process, and technology. Best practices include: Clearly defining the sales process Establishing pipeline stages Segmenting customers by research application or...
