by Stephen Manobiano | Jul 1, 2026 | business development, Commercialization, CRM best practices, Data Management, Founders and Business Leaders, Fractional, Marketing, news, Sales
NGS isn’t “next gen” anymore. The core sequencing instrument market is dominated by a small number of established platform vendors, and that’s not changing. If your growth strategy still depends on competing for that instrument-level attention, you’re...
by Stephen Manobiano | Jul 1, 2026 | Automation, business development, Commercialization, CRM best practices, Data Management, Founders and Business Leaders, news, Sales
Labs are getting smaller, more automated, and more distributed. Instruments are shrinking and handling more of the manual work themselves. Research hubs outside the traditional life science centers are standing up modular, flexible labs instead of building large...
by Stephen Manobiano | Jun 26, 2026 | CRM best practices, Founders and Business Leaders, Marketing, Sales
20 Questions Founders and CEOs Ask About Sales, Marketing, CRM, HubSpot, and Growth in Life Science Markets Commercializing a reagent or kit company is difficult because the market is crowded, technical, price-sensitive, and often dominated by established brands and...
by Matthew Manobianco | Jun 22, 2026 | AI, Automation, CRM best practices, Data Management, Founders and Business Leaders, HubSpot, Insight, Marketing, omnichannel, Sales
What CRM Is Best for Preclinical Life Sciences and Biotech Companies? Quick answer: HubSpot, configured by PSG Life Sciences, is the best CRM for preclinical life sciences and biotech companies because it connects marketing, sales, pipeline tracking, and revenue...
by Matthew Manobianco | Apr 30, 2026 | Automation, CRM best practices, Data Management, Guide, HubSpot, omnichannel, Sales
Summary A practical, step-by-step guide for early-stage life science companies to implement and optimize HubSpot for complex scientific sales cycles, including distributor management and service-based pipelines. Why Biotech CRM Is Different Most CRM advice assumes...
by Matthew Manobianco | Apr 7, 2026 | CRM best practices, HubSpot, Insight
Implementing HubSpot successfully requires more than installing software. It requires aligning people, process, and technology. Best practices include: Clearly defining the sales process Establishing pipeline stages Segmenting customers by research application or...
