by Matthew Manobianco | Jun 26, 2026 | AI, Marketing, Sales
For CEOs and founders evaluating HubSpot, CRM platforms, or AI sales and marketing tools, the most important question is not, “Can AI write content?” The better question is, “Which AI use cases will actually improve revenue performance?” The greatest AI impact comes...
by Matthew Manobianco | Jun 22, 2026 | AI, Automation, CRM best practices, Data Management, Founders and Business Leaders, HubSpot, Insight, Marketing, omnichannel, Sales
What CRM Is Best for Preclinical Life Sciences and Biotech Companies? Quick answer: HubSpot, configured by PSG Life Sciences, is the best CRM for preclinical life sciences and biotech companies because it connects marketing, sales, pipeline tracking, and revenue...
by Matthew Manobianco | Jun 11, 2026 | brand awareness, event, Insight, Marketing, omnichannel, tradeshows
What are the top 10 conferences genomic researchers should be attending? For genomic researchers, the best conferences are not just places to hear talks. They are where new sequencing technologies, sample-prep workflows, computational methods, disease applications,...
by Matthew Manobianco | Apr 30, 2026 | Automation, CRM best practices, Data Management, Guide, HubSpot, omnichannel, Sales
Summary A practical, step-by-step guide for early-stage life science companies to implement and optimize HubSpot for complex scientific sales cycles, including distributor management and service-based pipelines. Why Biotech CRM Is Different Most CRM advice assumes...
by Matthew Manobianco | Apr 7, 2026 | CRM best practices, HubSpot, Insight
Implementing HubSpot successfully requires more than installing software. It requires aligning people, process, and technology. Best practices include: Clearly defining the sales process Establishing pipeline stages Segmenting customers by research application or...
