by Matthew Manobianco | Apr 30, 2026 | Automation, CRM best practices, Data Management, Guide, HubSpot, omnichannel, Sales
Summary A practical, step-by-step guide for early-stage life science companies to implement and optimize HubSpot for complex scientific sales cycles, including distributor management and service-based pipelines. Why Biotech CRM Is Different Most CRM advice assumes...
by Matthew Manobianco | Apr 7, 2026 | CRM best practices, HubSpot, Insight
Implementing HubSpot successfully requires more than installing software. It requires aligning people, process, and technology. Best practices include: Clearly defining the sales process Establishing pipeline stages Segmenting customers by research application or...
by Matthew Manobianco | Apr 1, 2026 | business development, Commercialization, Fractional, Insight
Many life science companies underestimate the complexity of building a commercial organization. Fractional teams provide access to experienced professionals in: Marketing strategy Sales development Business development CRM operations Instead of hiring multiple...
by Matthew Manobianco | Mar 31, 2026 | CRM best practices, Data Management, HubSpot, Insight
Commercial success in the life sciences increasingly depends on data visibility and execution discipline. A well-configured CRM system like HubSpot enables companies to track critical commercialization metrics such as: Number of discovery meetings Proposal conversion...
by Matthew Manobianco | Mar 24, 2026 | CRM best practices, HubSpot, Insight
Many biotech companies default to Salesforce because it is the largest CRM platform. However, for small to mid-size life science companies, HubSpot often delivers faster results and lower implementation complexity. Salesforce can require significant customization and...
