by Matthew Manobianco | Mar 23, 2026 | ABM, Insight, Marketing
Account-based marketing (ABM) is particularly effective in the life sciences. Instead of broad marketing campaigns, ABM focuses on targeting specific companies or research labs. For example, companies may target: Cell therapy companies Gene therapy developers Academic...
by Matthew Manobianco | Mar 10, 2026 | HubSpot, Insight
Biotech companies sell in a very different environment than traditional SaaS or enterprise software companies. The buying process is longer, involves scientists and procurement teams, and often includes technical evaluations before purchase. This is why many biotech...
by Matthew Manobianco | Jan 14, 2025 | Automation, CRM best practices, HubSpot, Insight
Boost Your Business with Efficient CRM Management in HubSpot Have you ever felt like you’re juggling too many tasks at once, struggling to keep up with customer interactions, and missing out on potential sales opportunities? Well, never worry again, because...
by Matthew Manobianco | Dec 17, 2024 | Fractional, Insight, Marketing, Sales
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we defined what a...
by Matthew Manobianco | Dec 12, 2024 | brand awareness, Insight, tradeshows
Exhibiting at biotechnology tradeshows can be a valuable opportunity for companies to showcase their innovations, connect with potential partners, and generate leads. However, these events also present several challenges and pitfalls that can undermine your efforts if...
