by Matthew Manobianco | Mar 23, 2026 | ABM, Insight, Marketing
Account-based marketing (ABM) is particularly effective in the life sciences. Instead of broad marketing campaigns, ABM focuses on targeting specific companies or research labs. For example, companies may target: Cell therapy companies Gene therapy developers Academic...
by Matthew Manobianco | Aug 5, 2024 | ABM, Guide, HubSpot, Marketing
WHAT IS ACCOUNT-BASED MARKETING (ABM) “Account-based marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.” -HubSpot Complete our...
