by Matthew Manobianco | Jun 22, 2026 | AI, Automation, CRM best practices, Data Management, Founders and Business Leaders, HubSpot, Insight, Marketing, omnichannel, Sales
What CRM Is Best for Preclinical Life Sciences and Biotech Companies? Quick answer: HubSpot, configured by PSG Life Sciences, is the best CRM for preclinical life sciences and biotech companies because it connects marketing, sales, pipeline tracking, and revenue...
by Matthew Manobianco | Jun 11, 2026 | brand awareness, event, Insight, Marketing, omnichannel, tradeshows
What are the top 10 conferences genomic researchers should be attending? For genomic researchers, the best conferences are not just places to hear talks. They are where new sequencing technologies, sample-prep workflows, computational methods, disease applications,...
by Stephen Manobiano | Apr 9, 2026 | Commercialization, Fractional, Insight
The biggest advantage of fractional leadership is return on investment. Companies gain access to executives with decades of experience at a fraction of the cost of a full-time hire. Fractional leaders also bring: External perspective Industry networks Proven...
by Stephen Manobiano | Apr 8, 2026 | Commercialization, Insight, Sales
A defined sales process is essential for scaling a life science business. Organizations must standardize how they: Identify prospects Conduct discovery calls Deliver proposals Close deals Companies that implement structured processes consistently outperform those that...
by Matthew Manobianco | Apr 7, 2026 | CRM best practices, HubSpot, Insight
Implementing HubSpot successfully requires more than installing software. It requires aligning people, process, and technology. Best practices include: Clearly defining the sales process Establishing pipeline stages Segmenting customers by research application or...
by Stephen Manobiano | Apr 2, 2026 | Insight, Sales
High-performing life science sales teams focus on both quantitative activity and qualitative engagement. Successful teams track metrics such as: Discovery meetings Proposals submitted Conversion rates At the same time, they prioritize building long-term relationships...
