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The 5 Biggest Alignment Challenges Facing Life Sciences Marketing & Sales Teams

The 5 Biggest Alignment Challenges Facing Life Sciences Marketing & Sales Teams

by psgwebmaster | Aug 30, 2023 | Insight, Marketing, Sales

There’s a reason why talk about life sciences marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to omnichannel demand gen, the shift to Rev Ops from siloed...
You don’t sell to scientists… They Buy!

You don’t sell to scientists… They Buy!

by psgwebmaster | Aug 16, 2023 | Insight, Marketing, Sales

STOP SELLING TO SCIENTISTS! The adage “You don’t sell to scientists… They Buy!” encapsulates a profound insight into today’s world of scientific marketing, sales, and business development. In the realm of research and innovation, the traditional dynamics...

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