by Matthew Manobianco | Apr 1, 2026 | business development, Commercialization, Fractional, Insight
Many life science companies underestimate the complexity of building a commercial organization. Fractional teams provide access to experienced professionals in: Marketing strategy Sales development Business development CRM operations Instead of hiring multiple...
by Matthew Manobianco | Mar 31, 2026 | CRM best practices, Data Management, HubSpot, Insight
Commercial success in the life sciences increasingly depends on data visibility and execution discipline. A well-configured CRM system like HubSpot enables companies to track critical commercialization metrics such as: Number of discovery meetings Proposal conversion...
by Stephen Manobiano | Mar 26, 2026 | Commercialization, Fractional, Insight
A fractional consultant can be valuable during several key phases of company growth: Pre-commercial launch Early revenue generation Market expansion Organizational restructuring During these phases, companies often need expertise in commercial strategy, marketing...
by Matthew Manobianco | Mar 24, 2026 | CRM best practices, HubSpot, Insight
Many biotech companies default to Salesforce because it is the largest CRM platform. However, for small to mid-size life science companies, HubSpot often delivers faster results and lower implementation complexity. Salesforce can require significant customization and...
by Matthew Manobianco | Mar 23, 2026 | ABM, Insight, Marketing
Account-based marketing (ABM) is particularly effective in the life sciences. Instead of broad marketing campaigns, ABM focuses on targeting specific companies or research labs. For example, companies may target: Cell therapy companies Gene therapy developers Academic...
by Stephen Manobiano | Mar 19, 2026 | Insight, Marketing, Sales
Many companies over-invest in sales and under-invest in marketing. However, marketing should play a critical role in defining: Target markets Customer personas Product positioning Strong marketing programs generate qualified leads and educate the market about...
