by Matthew Manobianco | Dec 3, 2024 | Insight, Marketing
Buyer intent is the secret sauce behind every successful sale. Yet, many executives overlook its power. Imagine knowing exactly what your customer wants before they do. This isn’t magic—it’s a framework. Discover how to decode buyer intent and transform...
by Matthew Manobianco | Aug 5, 2024 | ABM, Guide, HubSpot, Marketing
WHAT IS ACCOUNT-BASED MARKETING (ABM) “Account-based marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.” -HubSpot Complete our...
