by smanobianco | Nov 11, 2025 | business development, Commercialization, Fractional, Marketing, news, Sales
In the fast-paced world of life sciences, early-stage and growing companies often face a critical gap, not in innovation, but in leadership. They have strong scientific foundations, but lack the senior commercial expertise needed to turn potential into performance....
by smanobianco | Aug 5, 2025 | business development, Case Study, CRM best practices, Fractional, Sales
This case study showcases how we helped a genomic equipment and service company, facing stalled growth and underperforming sales, transform its commercial operations, attract serious buyer interest, and close a high-valuation exit. Here’s a glimpse of what happened: ✅...
by Matthew Manobianco | Dec 17, 2024 | Fractional, Insight, Marketing, Sales
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we defined what a...
by Matthew Manobianco | Dec 10, 2024 | Fractional, Insight, Marketing, Sales
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we will define what a...
