by Matthew Manobianco | Mar 10, 2026 | HubSpot, Insight
Biotech companies sell in a very different environment than traditional SaaS or enterprise software companies. The buying process is longer, involves scientists and procurement teams, and often includes technical evaluations before purchase. This is why many biotech...
by Stephen Manobiano | Nov 15, 2025 | AI, CRM best practices, HubSpot, Marketing, news, omnichannel
From Funnels to Loops: How HubSpot’s New Marketing Studio is Transforming Life Science Commercialization In biotech, the way customers discover, evaluate, and buy has changed dramatically. Traditional marketing funnels, linear, rigid, and slow to adapt, are being...
by Stephen Manobiano | Sep 5, 2025 | AI, CRM best practices, HubSpot, news
This month, Salesforce’s CEO announced another round of layoffs, thousands of employees, many of them in customer-facing roles. For a company that built its empire on being the system of record for customer relationships, the irony is hard to miss: cutting customer...
by Stephen Manobiano | Sep 4, 2025 | CRM best practices, HubSpot, news
HubSpot has always positioned itself as the all-in-one platform for marketing, sales, and service. But in 2025, it’s taking a major leap forward with Workspaces, AI-powered, role-specific dashboards designed to help teams cut through noise and focus on the actions...
by Matthew Manobianco | Jan 14, 2025 | Automation, CRM best practices, HubSpot, Insight
Boost Your Business with Efficient CRM Management in HubSpot Have you ever felt like you’re juggling too many tasks at once, struggling to keep up with customer interactions, and missing out on potential sales opportunities? Well, never worry again, because...
by Matthew Manobianco | Aug 5, 2024 | ABM, Guide, HubSpot, Marketing
WHAT IS ACCOUNT-BASED MARKETING (ABM) “Account-based marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.” -HubSpot Complete our...
