by Stephen Manobiano | Aug 5, 2025 | business development, Case Study, CRM best practices, Fractional, Sales
This case study showcases how we helped a genomic equipment and service company, facing stalled growth and underperforming sales, transform its commercial operations, attract serious buyer interest, and close a high-valuation exit. Here’s a glimpse of what happened: ✅...
by Stephen Manobiano | Aug 5, 2025 | Case Study, Commercialization, customer story, omnichannel, Sales
What happens when breakthrough epigenetics technology meets commercial urgency? This case study reveals how a promising academic startup with cutting-edge bisulfite and methylation sequencing IP, transformed into a revenue-ready organization in record time. PSG Life...
by Matthew Manobianco | Dec 17, 2024 | Fractional, Insight, Marketing, Sales
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we defined what a...
by Matthew Manobianco | Dec 10, 2024 | Fractional, Insight, Marketing, Sales
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we will define what a...
by Stephen Manobiano | Oct 8, 2024 | AI, Guide, Marketing, Press Releases, Sales
Introducing Breeze Intelligence—your all-in-one solution for enriching data, understanding buyer intent, and simplifying lead capture. With Breeze Intelligence, you can transform your customer interactions, enhance workflows and automations, and drive better business...
by Stephen Manobiano | Jun 11, 2024 | Automation, CRM best practices, customer story, HubSpot, Insight, Marketing, Sales
We often hear that the pain of switching marketing and CRM platforms outweighs the benefits made by the switch. Well, we are here to debunk that age-old myth. Our team moves life science, biotech, and pharma companies from clunky legacy software to HubSpot every day,...
