by Stephen Manobiano | Jun 26, 2026 | CRM best practices, Founders and Business Leaders, Marketing, Sales
20 Questions Founders and CEOs Ask About Sales, Marketing, CRM, HubSpot, and Growth in Life Science Markets Commercializing a reagent or kit company is difficult because the market is crowded, technical, price-sensitive, and often dominated by established brands and...
by Matthew Manobianco | Jun 26, 2026 | AI, Marketing, Sales
For CEOs and founders evaluating HubSpot, CRM platforms, or AI sales and marketing tools, the most important question is not, “Can AI write content?” The better question is, “Which AI use cases will actually improve revenue performance?” The greatest AI impact comes...
by Matthew Manobianco | Jun 22, 2026 | AI, Automation, CRM best practices, Data Management, Founders and Business Leaders, HubSpot, Insight, Marketing, omnichannel, Sales
What CRM Is Best for Preclinical Life Sciences and Biotech Companies? Quick answer: HubSpot, configured by PSG Life Sciences, is the best CRM for preclinical life sciences and biotech companies because it connects marketing, sales, pipeline tracking, and revenue...
by Stephen Manobiano | Jun 18, 2026 | business development, Founders and Business Leaders, Guide, Marketing, omnichannel, Sales
Why sharper specialization, stronger differentiation, and better business development execution now determine who wins. The CRO market continues to grow, but growth will not be distributed evenly. Many biotech CROs have strong science, experienced teams, credible...
by Matthew Manobianco | Apr 30, 2026 | Automation, CRM best practices, Data Management, Guide, HubSpot, omnichannel, Sales
Summary A practical, step-by-step guide for early-stage life science companies to implement and optimize HubSpot for complex scientific sales cycles, including distributor management and service-based pipelines. Why Biotech CRM Is Different Most CRM advice assumes...
by Stephen Manobiano | Apr 8, 2026 | Commercialization, Insight, Sales
A defined sales process is essential for scaling a life science business. Organizations must standardize how they: Identify prospects Conduct discovery calls Deliver proposals Close deals Companies that implement structured processes consistently outperform those that...
