by Matthew Manobianco | Apr 30, 2026 | Automation, CRM best practices, Data Management, Guide, HubSpot, omnichannel, Sales
Summary A practical, step-by-step guide for early-stage life science companies to implement and optimize HubSpot for complex scientific sales cycles, including distributor management and service-based pipelines. Why Biotech CRM Is Different Most CRM advice assumes...
by Matthew Manobianco | Mar 23, 2026 | ABM, Insight, Marketing
Account-based marketing (ABM) is particularly effective in the life sciences. Instead of broad marketing campaigns, ABM focuses on targeting specific companies or research labs. For example, companies may target: Cell therapy companies Gene therapy developers Academic...
by Stephen Manobiano | Mar 19, 2026 | Insight, Marketing, Sales
Many companies over-invest in sales and under-invest in marketing. However, marketing should play a critical role in defining: Target markets Customer personas Product positioning Strong marketing programs generate qualified leads and educate the market about...
by Stephen Manobiano | Jan 15, 2026 | Insight, Marketing
Most nurture campaigns fail for one simple reason: they push products before earning trust. In life sciences, buying decisions are slow, technical, and rarely made by a single person. Whether you’re selling reagents, CRO services, capital equipment, or platforms, your...
by Stephen Manobiano | Dec 17, 2025 | brand awareness, event, Insight, Sales, tradeshows
Life science conferences, whether ADLM, ASHG, BIO, PEGS, or a niche scientific meeting, are expensive in both time and money. Registration fees, travel, and days away from the lab or office add up quickly. Yet most attendees still approach these events passively:...
by Stephen Manobiano | Dec 12, 2025 | Insight, Marketing, omnichannel
Life science researchers are some of the most sophisticated and overloaded readers in any industry. They receive countless emails from reagent suppliers, CROs, CDMOs, publication platforms, equipment vendors, software tools, and conference organizers. To earn...
